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THE college admissions system is broken. When students submit applications, colleges learn a great deal about their competence from grades and test scores, but remain in the dark about their creativity and character. Essays, recommendation letters and alumni interviews provide incomplete information about students' values, social and emotional skills, and capacities for developing and discovering new ideas. This leaves many colleges favoring achievement robots who excel at the memorization of rote knowledge, and overlooking talented C students. Those with less than perfect grades might go on to dream up blockbuster films like George Lucas and Steven Spielberg or become entrepreneurs like Steve Jobs, Barbara Corcoran and Richard Branson.