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dy/dan » Blog Archive » If Math Is The Aspirin, Then How Do You Create The He... - 0 views

blog.mrmeyer.com/...how-do-you-create-the-headache

weekly itch headache urge math dydan meyer question force

shared by Tom Woodward on 20 Jun 15 - No Cached

Tom Woodward on 20 Jun 15

"Think of yourself as someone who sells aspirin. And realize that the best customer for your aspirin is someone who is in pain. Not a lot of pain. Not a migraine. Just a little. Piaget called that pain "disequilibrium." Neo-Piagetians call it "cognitive conflict." Guershon Harel calls it "intellectual need." I'm calling it a headache. I'm obviously not originating this idea but I'd like to advance it some more. One of the worst things you can do is force people who don't feel pain to take your aspirin. They may oblige you if you have some particular kind of authority in their lives but that aspirin will feel pointless. It'll undermine their respect for medicine in general."

<div class="cArrow"> </div><div class="cContentInner">"Think of yourself as someone who sells aspirin. And realize that the best customer for your aspirin is someone who is in pain. Not a lot of pain. Not a migraine. Just a little. Piaget called that pain "disequilibrium." Neo-Piagetians call it "cognitive conflict." Guershon Harel calls it "intellectual need." I'm calling it a headache. I'm obviously not originating this idea but I'd like to advance it some more. One of the worst things you can do is force people who don't feel pain to take your aspirin. They may oblige you if you have some particular kind of authority in their lives but that aspirin will feel pointless. It'll undermine their respect for medicine in general."</div>

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