This is a great explanation for Customer Insights since it highlights the "mutual benefit" angle of Customer Experience. Customer insights is basically actionable data that helps bridge the gap between your brand promise and the experience your customers take back home, and bridging this gap is the easiest way to make your customers loyalists, and RETAIN them!
A successful eCommerce store needs more customer interaction with your store. Converting visitors into customers, you need to optimize your online store well. There is a need to rectify your eCommerce website mistakes that causes failure. Detect some conversion loopholes like High Requirement of Customer Support, Less Customer Retention, High Shopping Cart Abandonment Rate, Lack of Multilingual Websites, etc. So, just identify your eCommerce website conversion loopholes and fixed them soon to improve your conversion rate.