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"Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Optimizing for off-site ranking factors involves improving search engine and user perception of a site's popularity, relevance, trustworthiness, and authority. This is accomplished by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, and effectively "vouching" for the quality of your content THERE ARE THREE MAIN BENEFITS TO OFF-PAGE SEO. There are three main benefits to off-page SEO. It will help increase your SERP rankings, it will help increase your PageRank and it will help you to obtain more exposure for your website: Increase your SERP: SERP (Search Engine Results Page) rankings determine how far up your website ranks on Google's results page. The higher you rank, the more likely users will see your website when they do specific searches, which means that they are more likely to click on the link to your website. So by increasing your SERP, you'll undoubtedly increase your CTR as well. Increase your PageRank: It's easy to mistake the PageRank as the SERPs. Your SERP rankings is basically the ranking of your website on the results page, after all. Your PageRank is an entirely different thing though. PageRank is a numeric measure Google gives to each individual web page on your website based on the number and quality of the links to each page. Google provides a ranking of 0 to 10 based on these factors. The PageRank is only one factor out of many that affects your website's SERP rankings. The confusion arises from the term "page ranking." After all, this sounds like it should refer to the page's ranking on Google's results page. Increase your website's Exposure : More exposure is what you want, since more exposure improves the chances of getting more visitors and more customers. B

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Do you know what thing affects website success? With increase in demand of eCommerce, great user interface is a must. Therefore, you must have User Experience Features on your eCommerce store. Ensure that your eCommerce website is equipped with these UX features such as Secure Sockets Layer (SSL), Call to Action (CTA), Inform About Products, Gain Customer Information, Offering Sales and Savings, Advance Shopping Cart Features, Easy Search and Navigation Features that will improve the experience of your customers.