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With Digitization becoming ubiquitous, brand building is a totally different ball game today. Customers have started paying much more attention to what your brand stands for, the true purpose behind what you do, and whether all this resonates with their emotions and sentiment. They've, in other words, started looking beyond your offerings, discounts, and all the traditional marketing campaigns. So, while the term 'brand' has been effortlessly thrown around, building a credible and authentic one is quite the uphill task. That being the case, how should large organizations revamp their brand strategy? What are the various factors they need to work on in this predominantly digital world to win over customers and retain them in the long run?

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Brand managers who maintain certain levels of sobriety are more likely to initiate prospective partnerships with influencers. In the era of Facebook ads and in time of social media marketing, can influencer marketing win prospective clients? Digital ads are good but believe me, influencer marketing is great. Facebook ads are steady but industry influencers' opinions are spectacular. For instance, Cristiano Ronaldo's contract with Nike generated nearly $500M in value for Nike. Influencers serve as brand ambassadors by skillfully conveying the message and purpose of brands. In this blog post, we would like to focus on influencer marketing strategy and Facebook ads for eCommerce.

One of the biggest challenges that most retailers face is designing and delivering a UNIQUE and PERSONALIZED customer experience - something that no other brand offers; something that compels their customers to become loyalists. And more and more brands are investing time and money more than ever to create this differentiation. This is fantastic! Why? Well, take a look at this prediction from Gartner.

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Customer Experience has become more than a buzzword, evolving into a rigorous movement and dedicated practice worldwide. So much so that brands are expecting it to evolve and grow further this year. While a lot of Customer Experience trends related posts are predictive, here's a more in-depth take on what exactly is awaiting brands when it comes to CX in 2017!

CUSTOMER EXPERIENCE TRENDS FOR 2017

Logos make brands successful. Or successful brands have great logos. Logos have hidden meanings or just plain simple. Point is - every log is unique and represents the brand. And as such, it carries as much importance as the brand itself.

Are you running a small eCommerce business and wanted to beat big brands? No worries as here I have listed 5 advance tactics that can help you out in beating big and popular brands. Go through this blog and you can also share your views on it by commenting below.

eCommerce is all about marketing. So, branding and marketing should be done in well manner. There are many ways and places to represent and market your products and brand. The rich snippets are the structured markup data which tells the search engines about the details and information a webpage contains. Several Rich snippets are available find the best and added it.

Jobs Abroad, Work Abroad, International Jobs Online - Guess was established by the Marciano Brothers, who left the south of France just to reach their American dream. It is an American clothing brand and retailer. Aside from clothing for men and women, it also markets other fashion accessories such as jewelry, perfumes, fashion accessories, and shoes. One of their initial designs was a stonewashed, slim-fitting jean, the 3-zip Marilyn. The first Department Store that welcomes the brand by ordering a dozen pairs of jeans was Bloomingdale. The jeans were all bought in just hours. It was the start of their success.

Jobs Abroad, Work Abroad, International Jobs Online - Are you familiar with the luxury brand Versace? Well, it is actually Gianni Versace S.p.A., an Italian luxury fashion company and brand name founded by Gianni Versace in 1978. It designs and produces lifestyle products such as high-class Italian made ready-to-wear and leather accessories, haute couture, jewelry, eye wear, fragrances, watches, and more. The Versace Group distributes its products worldwide as it has over 200 boutiques in major cities and over 1500 wholesalers global.

Do you consider customer experience to be an integral part of your business? If so, are you rigorously listening to your customers to be able to deliver great experiences? Needless to say, the Voice of Customer is your most powerful weapon when it comes to understanding customers and their expectations. While most brands recognize this, the strategies they set in motion to gather customer opinion are nothing but ineffective and for namesake. If your organization is aiming to truly excel as a customer-centric brand and proactively meet customer expectations, Voice of Customer programs need to shoulder more purpose and also encompass the dynamics of the customer journey. We've come up with an infographic that explains what's going wrong in VOC programs and how you can set them right!

Voice Of Customer Rocks !!!

One of the pre-eminent marketing strategies for your company or brand is to learn how to increase visitors from Instagram. Instagram is jam-packed with certain tools and features that may help you develop your brand - and the appropriate methods can help you get more clicks and conversions. For now, Instagram remains at the heart of all social media platforms for marketers. If you are an online social media marketing agency using Instagram for your brand's growth, you should know it's more than just a platform for saving all your business's product pics.

Oracle has added new enhancements to its Retail Brand Compliance Management Cloud Service, which is designed to enable retailers to source, develop, track and market products.

The goal of personal branding services is to help its client stand out. But one really can't stand out and rise, if one does not research on who is already atop and how he or she reached there.