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Field Studies: The Best Tool to Discover User Needs - 1 views

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    The Power of Field Studies Even a short field study, such as two or three half-day visits, can yield tremendous value. From these we can learn: Terminology and processes Context Similarities and differences
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11 Books Every Young Leader Must Read - John Coleman - Harvard Business Review - 1 views

  • Marcus Aurelius, The Emperor's Handbook. Emperor of Rome from 161 to 180 A.D., Marcus Aurelius is considered one of history's "philosopher kings," an
  • Viktor Frankl, Man's Search for Meaning. Viktor Frankl was an Austrian psychiatrist who survived life in the Nazi concentration camps.
  • Tom Wolfe, A Man in Full. Tom Wolfe founded the New Journalism school and was one of America's most brilliant writers of nonfiction (books and essays like The Electric Kool-Aid Acid Test) before he became one of her most notable novelists.
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  • Michael Lewis, Liar's Poker.
  • Jim Collins, Good to Great: Why Some Companies Make the Leap...and Others Don't. What does it take to make a great company, and what traits will young businesspeople need to lead them?
  • Robert Cialdini, Influence: The Psychology of Persuasion. Persuasion is at the heart of business, where leaders must reach clients, customers, suppliers, and employees. Cialdini's classic on the core principals of persuasion is a sterling example of the cross application of psychological principles to business life.
  • Richard Tedlow, Giants of Enterprise: Seven Business Innovators and the Empires They Built. Richard Tedlow taught one of my favorite business school classes
  • Niall Ferguson, The Ascent of Money: A Financial History of the World. Financial capital is at the heart of capitalism.
  • Clayton M. Christensen, The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail.
  • Stephen R. Covey, The Seven Habits of Highly Effective People. Covey's book represents the best in self-help
  • Bill George, True North: Discover Your Authentic Leadership. A hallmark of next-generation business leaders is a focus on authenticity.
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