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An interesting article that discusses how more and more people are buying their tickets through mobile services. This is behavior not only seen with younger generations; it's a move all across the board. The hope is that increased easy availability of tickets for sale on mobile devices will increase overall revenue. I guess only time will tell if this holds true. It seems like with the rise of the internet, subscription available performances have seen an increase in single ticket sales but a decrease in subscription based sales.

Joe Poleto is the founder of Blue Rose Music. Prior to joining Microsoft, Joe was Vice President of National Advertising Sales for HBO. Where Joe played an important role in the network launch and in growing revenues.

Thomas Cott is the director of marketing for Alvin Ailey American Dance Theater. "You've Cott Mail" is a fabulous weekday email for arts enthusiasts, managers, administrators, or artists. He picks a different topic everyday and scours the web for interesting/good/useful blogs, articles, etc, compiles them into one email with several links, and delivers it to your inbox. I can't recommend "You've Cott Mail" enough.

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