Lies, damned lies and statistics: Why reporters must handle data with care | News & Analysis | Data Driven Journalism - 0 views
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Simon Knight on 02 Jan 17During the 2016 EU referendum campaign, both sides used statistics pretty freely to back their arguments. Understandably, UK broadcasters felt compelled to balance competing perspectives, giving audiences the opportunity to hear the relative merits of leaving or remaining in the EU. In doing so, however, the truth of these statistical claims was not always properly tested. This might help explain some of the public's misconceptions about EU membership. So, for example, although independent sources repeatedly challenged the Leave campaign's claim that the UK government spent £350m per week on EU membership, an IPSOS MORI survey found that almost half of respondents believed this was true just days before the election. Of the 6,916 news items examined in our research, more than 20% featured a statistic. Most of these statistical references were fairly vague, with little or limited context or explanation. Overall, only a third provided some context or made use of comparative data. statistics featured mostly in stories about business, the economy, politics and health. So, for example, three-quarters of all economics items featured at least one statistic, compared to almost half of news about business. But there were some areas - where statistics might play a useful role in communicating trends or levels of risk - that statistics were rarely used.