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Nice resource from the UK Chartered Institute of Public Relations on use of statistics in PR and some pitfalls to avoid - Stats matters in the professions!!

What is the best way of reporting on data related to the environment? Where do you find the data in the first place? How do you make it relatable to the public and which challenges do you face along the way? Last October, seven experts got together on the Data Journalism Awards Slack team on to tackle these questions.

Many public conversations we have about science-related issues involve communicating risks: describing them, comparing them and trying to inspire action to avoid or mitigate them. Just think about the ongoing stream of news and commentary on health, alternative energy, food security and climate change. Good risk communication points out where we are doing hazardous things. It helps us better navigate crises. It also allows us to pre-empt and avoid danger and destruction. But poor risk communication does the opposite. It creates confusion, helplessness and, worst of all, pushes us to actively work against each other even when it's against our best interests to do so. So what's happening when risk communications go wrong?