The margin of error: 7 tips for journalists writing about polls and surveys - 0 views
-
Simon Knight on 05 Nov 18Journalists often make mistakes when reporting on data such as opinion poll results, federal jobs reports and census surveys because they don't quite understand - or they ignore - the data's margin of error. Data collected from a sample of the population will never perfectly represent the population as a whole. The margin of error, which depends primarily on sample size, is a measure of how precise the estimate is. The margin of error for an opinion poll indicates how close the match is likely to be between the responses of the people in the poll and those of the population as a whole. To help journalists understand margin of error and how to correctly interpret data from polls and surveys, we've put together a list of seven tips, Look for the margin of error - and report it. It tells you and your audience how much the results can vary. Remember that the larger the margin of error, the greater the likelihood the survey estimate will be inaccurate. Make sure a political candidate really has the lead before you report it. Note that there are real trends, and then there are mistaken claims of a trend. Watch your adjectives. (And it might be best to avoid them altogether.) Keep in mind that the margin of error for subgroups of a sample will always be larger than the margin of error for the sample. Use caution when comparing results from different polls and surveys, especially those conducted by different organizations.