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In what feels like an increasingly polarised world, trying to convince the "other side" to see things differently often feels futile. Psychology has done a great job outlining some of the reasons why, including showing that, regardless of political leanings, most people are highly motivated to protect their existing views."Our results show why debates about controversial issues often seem so futile," the researchers said. "Our values can blind us to acknowledging the same logic in our opponent's arguments if the values underlying these arguments offend our own."

According to inoculation theory, facts are important but by themselves aren't sufficient to convince people as long as misinformation is also present. People also have to be inoculated against the misinformation, for example through an explanation of the logical fallacy underpinning the myth.