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Great podcast from our own 2ser & UTS Business School! "latest episode of #ThinkBusinessFutures @2ser, with Dr Geetanjali Saluja @UTSMarketing @UTS_Business, discussing her research into moral decision making, and Adam Ferrier, author of 'The Advertising Effect: How to Change Behaviour'" Discusses some of the framing, cognitive bias, and their impact on decision making that we talked about in class

journalists often write about public opinion polls, which are designed to measure the public's attitudes about an issue or idea. Some of the most high-profile polls center on elections and politics. Newsrooms tend to follow these polls closely to see which candidates are ahead, who's most likely to win and what issues voters feel most strongly about. Other polls also offer insights into how people think. For example, a government agency might commission a poll to get a sense of whether local voters would support a sales tax increase to help fund school construction. Researchers frequently conduct national polls to better understand how Americans feel about public policy topics such as gun control, immigration reform and decriminalizing drug use. When covering polls, it's important for journalists to try to gauge the quality of a poll and make sure claims made about the results actually match the data collected. Sometimes, pollsters overgeneralize or exaggerate their findings. Sometimes, flaws in the way they choose participants or collect data make it tough to tell what the results really mean. Below are 11 questions we suggest journalists ask before reporting on poll results. While most of this information probably won't make it into a story or broadcast, the answers will help journalists decide how to frame a poll's findings - or whether to cover them at all.

Why do arguments change people's minds in some cases and backfire in others? Hugo Mercier explains how arguments are more convincing when they rest on a good knowledge of the audience, taking into account what the audience believes, who they trust, and what they value.