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Here's a discussion of how data science techniques that look at the kinds of things you watch, and try and make recommendations or customise based on that can work, and what might be problematic about that. "Some are noticing Netflix's tendency to entice black users with movie posters featuring black actors, no matter how minor their role in the film."

Social media algorithms, artificial intelligence, and our own genetics are among the factors influencing us beyond our awareness. This raises an ancient question: do we have control over our own lives? This article is part of The Conversation's series on the science of free will.