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"Anonymised" data lies at the core of everything from modern medical research to personalised recommendations and modern AI techniques. Unfortunately, according to a paper, successfully anonymising data is practically impossible for any complex dataset.

Citizen-generated data is especially important for women's rights issues. In many countries the lack of women in positions of institutional power, combined with slow, bureaucratic systems and a lack of prioritisation of women's rights issues means data isn't gathered on relevant topics, let alone appropriately responded to by the state. Even when data is gathered by institutions, societal pressures may mean it remains inadequate. In the case of gender-based violence, for instance, women often suffer in silence, worrying nobody will believe them or that they will be blamed. Providing a way for women to contribute data anonymously or, if they so choose, with their own details, can be key to documenting violence and understanding the scale of a problem, and thus deciding upon appropriate responses.

In August 2016, the Australian government released an "anonymised" data set comprising the medical billing records, including every prescription and surgery, of 2.9 million people. Names and other identifying features were removed from the records in an effort to protect individuals' privacy, but a research team from the University of Melbourne soon discovered that it was simple to re-identify people, and learn about their entire medical history without their consent, by comparing the dataset to other publicly available information, such as reports of celebrities having babies or athletes having surgeries.