Group items tagged

Principles appear at different stages of a project and can be used in a variety of different ways. Being able to develop useful principles is, in my opinion, a core skill for all service designers.

The Google User Experience team aims to create designs that are useful, fast, simple, engaging, innovative, universal, profitable, beautiful, trustworthy, and personable. Achieving a harmonious balance of these ten principles is a constant challenge. A product that gets the balance right is "Googley" - and will satisfy and delight people all over the world.

1. Build web products that meet audience needs\n2. The very best websites do one thing really, really well\n3. Do not attempt to do everything yourselves\n4. Fall forward, fast\n5. Treat the entire web as a creative canvas\n6. The web is a conversation\n7. Any website is only as good as its worst page\n8. Make sure all your content can be linked to, forever\n9. Remember your granny won't ever use "Second Life"\n10. Maximise routes to content\n11. Consistent design and navigation needn't mean one-size-fits-all\n12. Accessibility is not an optional extra\n13. Let people paste your content on the walls of their virtual homes\n14. Link to discussions on the web, don't host them\n15. Personalisation should be unobtrusive, elegant and transparent

Morpholigical chart