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Corporate social responsibility (CSR) has been around as a term since the 60s but it really came to prominence in the last decade when large multinationals began to adopt the phrase to demonstrate that they were serious about delivering a positive social impact on the communities in which they operated.

Evidence from experiments in psychology and economics, to anthropology and evolutionary biology, shows that co-operation has been more important to our evolution, and so to who we are, than competition. It is only through co-operation that we create more effective solutions to complex challenges.

"Much is also driven by a rising tide of people who want to see things being done differently and are doing something about it." "This is starting to happen" "Unilever has recently trumpeted its Sustainable Living Plan, which has put a social mission for each of its brands at the core of its business. Kraft, which owns the Cadbury Dairy Milk, Philadelphia and Oreo brands, has announced that it is developing a community health programme"