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Presentaciones y documentación relacionada con la jornada del 18/11/2011 sobre la "Social Business Initiative" organizada por la Comisión Europea

A new study by researchers at Harvard Business School and London Business School concludes that companies which have voluntarily embraced a sustainable business culture over many years "significantly outperform" their counterparts over the long-term, both in terms of stock market and accounting performance.� The study compares a portfolio of 90 “High Sustainability�

Evidence from experiments in psychology and economics, to anthropology and evolutionary biology, shows that co-operation has been more important to our evolution, and so to who we are, than competition. It is only through co-operation that we create more effective solutions to complex challenges.

"Much is also driven by a rising tide of people who want to see things being done differently and are doing something about it." "This is starting to happen" "Unilever has recently trumpeted its Sustainable Living Plan, which has put a social mission for each of its brands at the core of its business. Kraft, which owns the Cadbury Dairy Milk, Philadelphia and Oreo brands, has announced that it is developing a community health programme"