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Alexandra Filiatreau

Big Pharma big bucks pt.1 - YouTube - 3 views

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    Primera parte del documental Big Bucks sobre Big Pharma para la Actividad 7.
anonymous

Big brands are realising that local-level social enterprise engages consumers on their ... - 1 views

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    "Much is also driven by a rising tide of people who want to see things being done differently and are doing something about it." "This is starting to happen" "Unilever has recently trumpeted its Sustainable Living Plan, which has put a social mission for each of its brands at the core of its business. Kraft, which owns the Cadbury Dairy Milk, Philadelphia and Oreo brands, has announced that it is developing a community health programme"
Alexandra Filiatreau

Afrique, terre de Cobaye pour les industries pharmaceutiques : La santé en pa... - 0 views

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    Sorry es un articulo en frances pero muy interesante sobre los testeos de las Big Pharmas en Africa.
Philippe Benassi

Creating Shared value - 1 views

http://hbr.org/2011/01/the-big-idea-creating-shared-value

started by Philippe Benassi on 16 Jan 12 no follow-up yet
Alexandra Filiatreau

CINPHARM - Accueil - 0 views

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    EMpresa farmaceutica de Camerún
lauraesparre

Tim Brown urges designers to think big - 1 views

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    En el video Tim Browm explica con mucha claridad lo que es el design thinking y cómo podemos usarlo
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