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"By creating an event like a MOOC we are potentially radically redefining what it means to be an educator. We are very much at the beginning stages of our learning how to create the space required for community to develop and grow in an open course. These field notes speak to the my own journey in the design of 'Rhizomatic Learning - the community is the curriculum'. They are, in effect, a journey towards planned obsolescence."

In this paper we report on the development of the OpenupEd Quality Label, a self-assessment and review quality assurance process for the new European OpenupEd portal (www.openuped.eu) for MOOCs (massive open online courses). This process is focused on benchmark statements that seek to capture good practice, both at the level of the institution and at the level of individual courses. The benchmark statements for MOOCs are derived from benchmarks produced by the E‑xcellence e‑learning quality projects (E‑xcellencelabel.eadtu.eu/). A process of self-assessment and review is intended to encourage quality enhancement, captured in an action plan. We suggest that a quality label for MOOCs will benefit all MOOC stakeholders.