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The paper deals with necessary requirements to implement MOOCs at European universities, by the example of Austria. As the respective general conditions and business environments are obviously different from the university system in the United States the analysis of advantages and obstacles of offering MOOCs is done from a local point of view including lecturers' and students' perspectives as well as necessary preconditions that have to be established by the universities and the government. Thereby, challenges in the fields of content creation, the supply of MOOCs, the assessment of knowledge and the development of business models are pointed out and discussed.