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Firms primary responsibility is to shareholders not to stakeholders or society at large.  Milton Friedman's seminal work was published almost 40 years ago. In "The Social Responsibility of Business Is to Increase Its Profits", Friedman argued that business "had no responsibilities other than to maximise profits for the shareholders".

Milton Friedman reiterates the profit motive

Brilliant piece on risk v ethics

Planet Earth is a busted flush - imagine if Business 1st objective was to serve humanity!