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the numbers are good, then it is quite possible that the share price will jump further above the $300 (£190) mark that it broke last week – and the company could become the most valuable in the world, measured by market capitalisation, surpassing Exxon, and capping its remarkable rebirth under the aegis of founder Steve Jobs.

"Companies want to be leader-proof. They don't want the companies to fall apart if the leader gets run over by a bus. But they do want to have the brand and charisma that comes with strong and detailed leadership," says Prof Nicholson.

d detailed leadership," says Prof Nicholson.

"Even Apple now has a razor blade business model," argues King. "You buy an iphone or iPod and that's your handle which you populate with music and books and apps. The profitability of the blades powers the beast."