Students, Madison Avenue Enlisted in Messaging Against ISIS | News - Advertising Age - 0 views
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Mathieu Plourde on 17 Nov 15"The U.S. Military Academy at West Point is among 45 schools worldwide whose students are developing programs to battle extremism, but not with fighter jets or ground troops. It's a war of ideas in which participants use the same social media and other marketing tactics that have been harnessed aggressively as recruitment armaments for the Islamic State."