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The college, with the cooperation of faculty and students, made a move toward using OERs. The two-year project began in April 2012 and is supported by student technology fees. The goal was to embed OERs into the 10 classes with the highest enrollments and to save students $250,000. A year later, 39 sections of 19 individual classes-from biology, to English, to computer courses-use digital materials rather than traditional textbooks. Faculty isn't required to participate, but the number of teachers using OERs is growing. To date, the college has saved students $266,000.

"The Online Research and Media Skills (ORMS) model takes a closer look at ways to effectively integrate skills and strategies needed to support all literacies when working with Internet and Communication Technologies (ICT) in classrooms. This class will focus on the planning, implementation and assessment of an inquiry-based lesson. The lesson will involve objectives deemed appropriate by Common Core Standards, but accelerated through the use of ICTs. Participants will leave with effective ways to embed literacy and research skills in the technologically equipped classroom. "

"Digital Badges in higher education also have an additional ability that is newly available - the ability to embed the badge into social platforms and have others "see into" the learning that has been accomplished via metadata that contains valuable information about the issuer, criteria, skills and evidence."

The result, should the trend continue, might not be a learning management system, but what analysts call a "learning ecosystem." Not a black hole where content is dumped at one end of the semester and grades at the other, but an open platform where faculty members are free to browse and embed the tools they want to use -- for example quizzes from Khan Academy, plagiarism detection from Turnitin or a homegrown solution -- regardless of whether they logged into Learn or Sakai, and regardless of whether their system has its own, similar tool.

Creating an embedding tool is a tacit acknowledgment that Getty simply can't police the use of its images to the four corners of the Internet. Craig Peters, a senior vice president at Getty, is more explicit about the futility of trying to maintain control of its images.