Apple Just Ended the Era of Paid Operating Systems - 0 views
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Mathieu Plourde on 23 Oct 13"The $0 [Mavericks] price is linked to the trend towards vertical integration," says programmer and longtime OS X watcher John Siracusa. "A company that makes both the hardware and the software for a device can choose where to put its profit margins. Given the proven magic of 'free' in the minds of consumers, it's better to put all the profit in a single basket. Free hardware is difficult to pull off, so software gets the nod: buy our hardware, get our software for free."