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Delaware's governor, Jack Markell, announced a program called Getting to Zero. Its goal was to get all high-school seniors with an SAT score of at least a 1,500 (out of 2,400) on the SAT to enroll in college. In recent years, state data show, about 20 percent of such teenagers did not.

"'m not a hacker. I don't know how to code. A programmer friend recently joked that I "couldn't tell Boolean from bit shifting" and I don't know what that means. So I was just a little bit intimidated when I sat down to play Hack 'n' Slash, a Legend of Zelda-style adventure that challenges you to solve puzzles by reprogramming the source code of the game itself."

"It's also one piece of evidence that changing the college trajectories of America's low-income students will require efforts more extensive than low-cost "nudges." "It's a good lesson in thinking about the limitations of these kinds of interventions," said Lindsay Page, a University of Pittsburgh researcher who has studied text messaging reminders to students. "Be cautious of the long-run benefits from $6 solutions.""