"Blog posts became Facebook updates and Tumblr posts, which shrunk to Tweets and finally to Instagram or Pinterest. Here's how smart brands are navigating the new visual social-media era."
Google+ isn't as big as Facebook, but it's bigger than Twitter, Pinterest, Instagram and all the rest. But size is irrelevant at this point. The fact is that it's way too big and active to kill. Google+ provides the best information Google has at its disposal for understanding hundreds of millions of users' social relationships, interests, identity and product and brand affinities. Google+ supports serious initiatives in the company like Android, Chrome, Chromebooks, Search and more.
" Cliff Lampe, assistant professor of information at the University of Michigan's School of Information, says those who abandon Facebook are doing so as the result of a single, uncomfortable event like a difficult interaction with an ex. A smaller segment of the population is discontinuing membership as a result of privacy concerns."