""Our employees are already posting online anyways - we should use it," says Celinda. According to Nielsen, 84% of people will act on recommendations from people they know. Also, high quality candidates tend to know other high quality candidates. If your employees are satisfied at work and posting their recommendations on social networks, you're more likely to recruit other talented people."
At one time higher ed wanted community-built software because of the $0 price tag; now many universities are paying somebody else to keep open source projects moving forward.