Have you tested your strategy lately? - 0 views
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Mathieu Plourde on 13 Nov 13""What's the next new thing in strategy?" a senior executive recently asked Phil Rosenzweig, a professor at IMD,1 in Switzerland. His response was surprising for someone whose career is devoted to advancing the state of the art of strategy: "With all respect, I think that's the wrong question. There's always new stuff out there, and most of it's not very good. Rather than looking for the next musing, it's probably better to be thorough about what we know is true and make sure we do that well.""