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"Last week we started a series of webinars featuring our Social Fresh WEST speakers, as we lead up to the conference on September 27-28. One of those webinars was titled Stop the Social Media Shiny Object Syndrome (recorded and on demand). In an industry that moves so quickly, it is important to stay educated, to be informed about the tools available to us. During the webinar, we outlined an 8 step process for reviewing social media shiny objects."

"Note that Virtual Worlds is chugging out of the Trough of Disillusionment, with only 5-10 years to arrive at the Plateau of Productivity. Big Data and Gamification have a bit more hype to hype before their demise. In-Memory Analytics and Text Analytics are just now descending into the Trough! On, no! While Predictive Analytics is cruising!"