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New York-based Adafruit is working to help reverse that trend, and to make it so that people aren't afraid of what's inside their devices, and instead become more comfortable with electronics components and the concepts behind how gadgets actually work. Adafruit founder and CEO Limor Fried was on stage at TechCrunch Disrupt NY today, and talked about how her company is going about achieving that goal. The mission helps the company generate revenue, by priming an audience early on to become buyers of the components, DIY kits and open-source devices Adafruit sells through its online store. The key is to start young, Fried says, and to take advantage of urges that children already have around exploring their environment and the things around them.