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Unbundling is the process through which products previously sold together are separated into their constituent parts. In higher education, this dynamic has been driven primarily by financial motivations, and spearheaded by the for-profit sector, but also has pedagogical motivations through its emphasis on personalisation and employability.

As higher education (HE) undergoes a massive expansion in demand in most countries across the globe and experiences financial pressures, the sector is evolving rapidly. Market pressures encourage the search for additional income and new forms of provision, and online programme management (OPM) companies are increasingly entering the sector as they identify market opportunities.

As a longtime faculty member at a major research institution and now an executive academic officer at an OPM, I believe faculty are the richest resource for preserving an institution's core values, especially in times of intense change.