Ad click-through rate lower than previously thought - 0 views
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Web searchers are smart," Jansen said. "They have a good idea what Web ads are and how to distinguish them from other links."
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Robert Kamper on 25 Feb 09compare with 2008 usability report by Jakob Nielsen Web Users are ruthless and becoming more so as reported in UK news reports
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Other challenges include the fact that Dogpile may not be representative of web search engine users in general.
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dogpile search engine searches using multiple search engines, not just one search engine
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