Plug & Play project is part of a bigger effort that Pearson has been making to get more innovative. That’s especially important for the company’s education division, which makes up 70 percent of Pearson’s business and could potentially be a part of what some consider a big future area for tech growth.
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Pearson-backed Startup Aims to Be the Zynga for Learning - 1 views
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the site is peddling educational material rather than time-sucking games, and that's an important distinction. As it builds profiles of learners, it starts to make recommendations for college readiness and even career choice - all the while baiting them with the promise of more Yoops. If we can use game mechanics to get kids hooked on virtual-currency powered farm fields, why not learning?
Old Publishers Dive Into The New: Pearson Inks API Billing Deal With Zuora; Adds Food T... - 0 views
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being innovative when you’re a large, legacy business can be a challenge both internally — and externally
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Right now it’s about innovation and partnerships because people still think of [Pearson education] as textbook publishers, but that’s not what we are.
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