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A must read for the team Libraries have customers, not patrons: If libraries take only one thing from retail, it should be that their job is to attract and entice customers into their space by branding (think logos and bold signage), attractive marketing of books, and a welcoming environment. Kevin challenges librarians to see their library from the customer's perspective - finding things should be breeze, customers should be able to pinpoint the resources they're looking for without a map, and the strategic arrangement of resources should encourage "impulse" borrowing. Think of your library like a monopoly board: When a customer walks in to the space, they should find themselves on "Park Place" or "Boardwalk." The most popular, most interesting and most inviting resources should be front and center. Kevin recommends walking around your space to determine your "hot," "warm," and "cold" zones to ensure that whatever is placed in the hot zone is "paying the rent." Make the books the stars! Instead of thinking about creating complicated "displays," focus on a marketing strategy to "sell" as many books as possible. Keep the covers front and center using a quick and easy strategy for high impact visuals, instead of something contrived that takes ages to construct. Think DVD or CD displays in a mall - the more covers a customer can see, the more likely they'll be to pick something up. Take advantage of the ends of aisles like a supermarket, where browsing can lead to borrowing.

"The study, conducted by Scholastic, the global children's publishing, education and media company, and Harrison Group, a leading marketing and strategic research consulting firm, found that from age 6 - 17, the time kids spend reading books for fun declines while the time kids spend going online for fun and using a cell phone to text or talk increases. Parents express concern that the use of electronic and digital devices negatively affects the time kids spend reading books (41%), doing physical activities (40%), and engaging with family (33%)."

The number of document cameras (the latest evolution of the overhead projector and allows anything placed on it -- student work, book pages, etc. to be projected on to a screen) sold will take a huge leap upward as more and more schools see it as an extremely cost-effective way to use technology so that it benefits students. Teachers will love it because even those who are most resistant to tech can see its benefits and learn how to use it in less than a minute.

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