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To those who Twitter, the reporter who investigates a story before offering it to the public must also seem tediously ruminant. On Twitter, the notes become the story, devoid of even five minutes of reflection on the writer's way to the computer. I can see that there are times —an airplane landing in the Hudson, a presidential election in Iran—when this type of impromptu journalism becomes a necessity, and an exciting one at that. Luckily, reporters still exist to make sense of information bytes and expand upon them for readers—but for how much longer? I worry that microblogging cheats my students out of their trump card: a mindful attention to the subject in front of them, so that they can capture its sights and sounds, its smells and tactile qualities, to share with readers. How can Twittering stories from laptops and phones possibly replace the attentive journalist who tucks a digital recorder artfully under a notepad, pencil behind one ear, and gives full attention to the subject at hand?

I went home after the lecture and—hypocritically, I admit—updated my Facebook status and my blog to declare how much I despise Twitter.

Twitter serves as a source of links to longer news stories.

Part of my interest in this turn to Twitter comes from disappointment with most university press blogs, which often seem more like PR vehicles than genuine blogs with discussion, disagreement, expressions of real enthusiasm or curiosity or whatever. Reading very many of them at one sitting feels like attending a banquet where you are served salt-free soda crackers and caffeine-free Mountain Dew that's gone flat.By contrast, university-press publicists seem more inclined to experiment and to follow tangents with Twitter than they do on their own official websites. They link to material they have posted at the press’s blog, of course – but also to news and commentary that may be only obliquely related to the books in their catalog. It’s as if they escape from beneath the institutional superego long enough to get into the spirit of blogging, proper.

The range and the interest of Duke's tweets make its presence exemplary, in my opinion. Between drafting and rewriting this column, for example, I followed Duke's tweets to a newspaper article about whether or not English was approaching one million words, a blog post about rock songs cued to Joyce's Ulysses, and the Twitter feed of Duke author Negar Mottahedeh, who has been posting about events in Iran.

She then makes a point that bears stressing given how often university-press blogs tend to be coated in institutional gray: “I think that any kind of social networking needs to have a personality tied to it in order for it to be successful. Also, I think you really need to participate in the media in order for it to be successful. We ask people for questions and opinions, offer giveaways sometimes. My main goal is to try to get people talking -- either with me or with each other about our books and authors.... You can't just provide information or news feeds to reviews and articles about your books. Involving the Press in what is going, contributing to the various discussions, and asking (and answering) questions is really the way to grow your following.”