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The social-networking giant has opened its first-ever office in Asia—in the country where being all up in one another's business is practically a birthright.

Shashi Tharoor, the country's junior minister for foreign affairs, has become a major national celebrity thanks to his tweets, the candor of some of which has got him into trouble with the fustier, unwired elements of the cabinet to which he belongs. Tharoor has nearly 700,000 followers, putting him in the top 10 of the world's tweeting politicians. (He is almost certainly the only one who writes every tweet himself.)