"These little bits of information" are complementary to what journalists do. Twitter is working on relevancy and heping people find what is more relevant to them, says Williams, but sees a role for journalists in helping audiences sifting the signal from the noise. He talks about journalists' role as curating the messages on Twitter, with the Huffington Post being a leader in this area. But Williams also says the company wants to build more trust and authenticity into Twitter. The company is working on reputation systems, though this is still at its nascent phase.

Pour le réseau social, l'enjeu est clair : encourager les utilisateurs à partager leurs messages avec le monde plutôt que de se limiter à leur cercle restreint d'amis.

A lire aussi : http://www.michelleblanc.com/2008/09/11/reactivite-twitter-chefs-de-partis-politiques/

The problem is that no one wants to move to a new site unless their entire network of friends moves too. This means unless there is a mass migration, a majority of the people (though they are definitely testing it) won't stay with the service in the long term.