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I think where I’m going with this is that I worry that the ed. tech. blogosphere is reasonably saturated.  Related to Darren Draper’s post on Twitter Set Theory, I feel like there are some central figures whose spheres overlap considerably and a whole lot of us outsiders trying to penetrate that inner circle.  It’s as if folks like Will Richardson, David Warlick, Wes Fryer, Vicki Davis, Dean Shareski, Stephen Downes, Chris Lehmann…(and, yes, you Scott) are having an awesome cocktail party conversation and I’m standing on the outside staring over their shoulders and listening in, trying to get a word in, but not penetrating that conversation at all.  I know there are LOTS of us on the outside looking in. 

My theory is– don’t worry about getting your voice out there, or comments, or rankings, or even being invited to the right parties (inner circle) — rather focus intently on children, your vision, and leaving education better than you found it. Concentrate on helping those within your sphere of influence to make principled changes in education that is in the best interest of kids.

the fact that users are texting more substantive observations and opinions in real time, and the company has a valuable information database it can sell to businesses

"We can measure the tweets," he says. "We're trying to figure out what are the appropriate metrics around engagement and how to convey those."

HootSuite is the ultimate Twitter toolbox. With HootSuite, you can manage multiple Twitter profiles, add multiple editors, pre-schedule tweets, and measure your success.