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Athletes use twitter to grow fanbase and connect with fans as people rather than helmets and pads. NFL resistant to loss of control.

The last paragraphi is the kicker, but the whole article shows why some political groups get social media and some don't.

Mainstream politicians have responded by pressuring service providers to shut down extremist sites and member pages. Although well-intentioned, that strategy is just further proof of how out of touch they are: As any record company exec will tell you, the Web is far too dynamic a place for blunt regulations. The only way to win over Europe's digital generation is to engage with it on its own terms, in its own media. European political parties need to realize that in the era of Internet politics, winning means ceding a little control -- otherwise, they might lose it completely.

Auto ReTweet Events, Control Frequency of updates on your Twitter page. You can stop it at any time. Basically it is an event management tool. Text message and Direct messages sent to any users that confirm on guestlist or rsvp prior to event. FREE

Twitterface gives you the ability to design your own interface. When you show people this cool, new tool, your brand will be front and center, and you control the place you run in and out of all day long.

Brilliant combination of Twitter, RFID, Twitpic and some glue to control and document access to a cat door (c/o rww).

"Alpha.app.net is an ad-free social network. It's your real-time feed, a home for meaningful conversation, where you control your data."

10 ways to keep twitter under control, escpecially for business users.