If you want fresh results, it's time to deploy some fresh thinking.

By Courtney Lukitsch, Founder and Principal, Gotham PR Building a great, solid team is at the heart of any business-whether you're on the agency or client-side. While the term "team" is bandied about with tremendous frequency and import, it's that rare firm that takes the time to identify the core values that each team member within the organization-and the team as a whole-possesses.

"A good leader should always ... " How you finish that sentence could reveal a lot about your leadership style. That's the idea behind a management survey tool called the Leadership Development Profile. Created by psychologist Susanne Cook-Greuter and professor Bill Torbert, the survey relies on a set of 36 open-ended sentence completion tasks to help researchers better understand how leaders develop and grow.