In chapter one they include features and benefit lists to help realize what you are offering and how it will help your target audience. This website adds to this tip by explaining how important it is to know what the main benefits of your page are. It is geared more toward marketing and sales but I think it is still relevant to what we are learning.

This website gives tips on how to know who your audience is and what they might want. They describe researching demographics and psychographics like personality, values, and attitudes. I think this step in the design process is one of the most important.

This website builds on what is covered in the first chapter on deciding what the purpose of your website will be. Having a clear idea of the purpose helps to configure how your web page will look and what it will include.