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As a B2B marketer, you should understand the expectations, dynamics, budget, and projected ROI of each channel. In this article, we will go in-depth into each major B2B lead generation channel. We will also show you time-proven strategies and success stories for each channel.

In Part 1, we discussed lead generation strategies and tactics on social media, phone, and email marketing. In this article, we will focus on lead generation using webinars and events as well as websites and chats.