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Contents contributed and discussions participated by Colin Bennett

Colin Bennett

Anti-trends - 69 views

anti trend trends
started by Colin Bennett on 09 Oct 07 no follow-up yet
  • Colin Bennett
     
    The recent story about Tesco breaking into the US grocery market is a great example of using an anti-trend (smaller more frequent shops at local stores instead of big box shopping) to launch a appealing new service. Perhaps anti-trends are the real nuggets and mass trends merely the vehicle.

    What do you think?
Colin Bennett

How Tesco Is Targeting Changing US Shopping Trends on PSFK - 0 views

  •  
    a great example of using the anti-trend
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