In his speech in Constitution Hall this week, former Vice President and renewable energy investor Al Gore extolled a stretch goal challenging America to achieve 100% renewable power within 10 years.
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Where Are We In The Hype Cycle? - 0 views
Using trends - 74 views
No attempt for a complete answer, but this summer, I've read through The Tipping Point, 'that magic moment when ideas, trends and social behaviors cross a threshold, tip and spread like wildfire'....
'Greenwash' hype fails to sway sceptical consumers - 0 views
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Consumers attach little credibility to companies' environmental and social marketing messages, a study has found, in spite of the millions spent on "greening" the image of carmakers, oil companies and other industries. The study of 20,000 people in 10 countries, released yesterday by Havas Media, showed half of them are willing to pay a 10 per cent premium for sustainably produced goods and services in spite of the pressures of the economic crisis.
10 Signs that 'Going Green' has Jumped the Shark | The Corner Office | BNET - 0 views
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Today, I’m declaring war on everything “going green.” No, I’m just kidding. In fact, the Tobak’s just installed a huge solar array that, with all the tax breaks, is supposed to pay off in less than six years. Not bad.
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