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A recent NY Times article highlights the rise of midday “media snacking” by cubicle dwellers, a trend that’s affecting not only office culture, but online media producers and the advertisers who help support them as well. An increasing number of 9-to-5ers are opting to spend their lunch hour breaks viewing online shows, news recaps, and maybe the random YouTube clip over the traditional lunch, sometimes stockpiling clips throughout the day and coordinating simultaneous watching with coworkers. Video-hosting sites and other websites featuring video content are seeing a spike in viewership during the three hour period around 12 noon, with shows like Yahoo’s The 9, a best-of-the-Web segment (sponsored by Pepsi), or Political Lunch, a popular three-minute webcast on politics, catered to office snackers (brief with daily updated content). And advertisers are finding that online content made with the midday viewer in mind are perfect for targeted marketing:

The London Underground, with its dingy walls and dark, gloomy corridors have been a fantastic location for brands to entertain and uplift their audience with emotive or interesting advertising imagery. But now the digital age is transforming these communication channels with amazing new DEP (digital escalator panels), XTP (cross-track projection), LCD corridor panels and even moving LED panels on buses once people get above ground.

Social marketing is about to revolutionize online advertising. Right now, most people over the age of 40 don’t know the meaning of “Social Media Optimization,” and they don’t understand how inexpensive, and yet how effective such promotion can be inside a dynamic online advertising campaign. Young executives have a hard time explaining to their superiors exactly how they will succeed in the shadowy world of online chat rooms, blogs and discussion forums. The “Coin Kille

I found this commercial for the Madrid Metro via the Carfree USA blog.  This stunning ode to urban life and subterranean transit shows that in some places the kind of money and time that goes into car advertisements also goes into promoting mass transit. 

JWT, the world’s fourth largest advertising agency, was originally founded by William James Carlton in 1864 and renamed by James Walter Thompson in 1877 to The James Walter Thompson Company (JWT). It is one of the key companies of Sir Martin Sorrell’s WPP Group, headquartered in New York, and has just released its list of 80 things to watch in 2008.