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Sumiden Hitachi Cable said it forecasts Japanese electric cable makers' shipments of VVF (vinyl insulated vinyl sheathed flat-type) cable will total an average of 4,500-4,700 tonnes per month in copper weight in fiscal 2012 ending in March 2013. This would be an increase of around10%. However, if the reconstruction works in disaster areas affected by the Japanese earthquake were delayed, the monthly shipment forecasts could show a slight fall. Sumiden Hitachi Cable is the largest sales company of building cables and wires in Japan and is jointly controlled by Hitachi Cable, Sumitomo Electric Industries and Tatsuta Electric Wire & Cable. Sumiden Hitachi Cable is the third largest supplier of VVF cable in Japan.

Japan's largest company of building wires and cables, Sumiden Hitachi Cable, which is jointly controlled by Hitachi Cable, Sumitomo Electric Industries and Tatsuta Electric Wire & Cable, says it plans for its sales volume in copper to increase slightly year-on-year for first half of fiscal 2012 beginning in April. The firm forecasts that domestic demand for its three major items, the largest being low voltage XLPE cable, would remain steady y-o-y at around a monthly average volume of 14,500t of copper Sumiden Hitachi Cable estimated that Japanese demand for its three major products increased by 6%y-o-y in H2 2011 to average 15,800t in copper per month. Building wire and cable shipments remained steady for large building projects situated mainly in Tokyo while shipments increased by 20% y-o-y in the Tohoku area as a result of the restorations being undertaken following the earthquake last year. The shipment levels were also boosted by active public facilities construction towards the end of the Japanese major fiscal year in March. Forecasts suggest that in H1 F2012, total demand and shipments would level off as construction projects and restorations following the earthquake would begin to tail off.

It was reported that Sumiden Hitachi Cable, which is Japan's largest joint sales company of building wire controlled by Hitachi Cable, Sumitomo Electric Industries and Tatsuta Electric Wire & Cable, estimates that its sales volume in the second half of the fiscal year ending March 2011 will be flat from the same period a year ago. The company anticipates that total domestic demand for the three leading building wire products, including LV XLPE cable, will average 13,700t copper conductor per month in H2 FY2010, down by 1.8% from the same period of FY2009. It was commented that the market for building wire seems to have reached the bottom, however recovery is weak.