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As Chilean and international rescue forces work through the rubble cause by the massive 8.8-magnitude earthquake that hit near Concepcion, Chile's second-largest city, users of social media the world over have undertaken their own rescue measures. Twitter, Facebook, and several of Google's properties aren't trivial, now. They're life-saving, informational tools. An eye-rolling bit of gossip about one of those Kardashian girls can explode through the Web in minutes--and now, news about those in Chile is traveling over the same digital pathways, with the same speed, reaching the same vast amount of people. These are a few ways social media is being used in the wake of the quake.

Hoping Giorgio's doing ok...