Some have called it the car that will save General Motors: the Chevy Volt, a plug-in electric sedan set to launch in three test markets (in California, Michigan, and the Washington, D.C., area) by the end of 2010.
GM's Chevy brand was one of the charter sponsors of this week's South by Southwest Interactive Festival in Austin, Texas, and it brought a Volt along for the ride. Why, exactly? The 12,000 SXSWi attendees, most of whom are all about the latest high-tech craze, are exactly the people Chevy thinks will want a Volt.
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