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The Restoring Brand USA Act took another step toward passage, clearing the U.S. House Committee on Energy and Commerce. The bill would renew the program aimed at promoting international travel to the U.S. Brand USA has generated $56 billion to the U.S. economy since 2013 and supported more than 45,000 jobs each year, according to Rep. Gus Bilirakis of Florida, a sponsor of the bill. The program is funded by international visitors and private contributions, and the decline in international travel during the COVID-19 pandemic has led to a loss of that funding, Bilirakis said. The bill would direct the Treasury Department to allow this program to access critical resources, funded by foreign traveler visa fees, for the next few years. "The travel and tourism industry was one of the hardest hit sectors during the pandemic. As we seek to restore our way of life and fully recover, we cannot overlook the work that must be done to renew this powerful engine of economic growth for communities across the nation," Bilirakis said. "Brand USA has proven itself as a successful catalyst for spurring tourism to the U.S. We need that catalyst now more than ever to help rebuild the industry and spur job growth. Common sense solutions like this will help boost the economy and help get us moving in the right direction."

THE U.S. TRAVEL Association and Tourism Diversity Matters formed a new strategic partnership to focus on issues related to diversity, equity and inclusion (DEI), a statement from USTA said. The partnership will provide USTA more access to Tourism Diversity Matters' subject matter expertise, research and resources. Founded in 2021, Tourism Diversity Matters addresses blind spots in ethnic disparities within the tourism and events industries. It will provide these industry leaders with resources and tactics to develop more effective DEI strategies to engage, recruit and retain a diverse workforce. DEI is a core priority of USTA, the association said in a statement, and is committed to having a vital role in affecting lasting change and supporting the development of industry-wide DEI plans. The partnership will advance workforce development issues and federal policy initiatives that support travel's recovery, the statement added. "USTA has a clear vision: in working closely with Tourism Diversity Matters, we aim to help the travel sector achieve a truly diverse, equitable and inclusive industry for all," said Roger Dow, USTA's president and CEO and a board member of Tourism Diversity Matters. "Aligning with Tourism Diversity Matters is a great step toward this pursuit that will enrich USTA's membership for years to come."

Stonehill CRE, the real estate arm of Stonehill, has finalized a $52 million senior loan agreement with Starpoint Properties to fund the construction of Lotus Point Apartments, a 245-unit multifamily development in Mesa, Arizona, within the Phoenix Metropolitan Statistical Area. The construction of this four-story building is scheduled for completion in the first quarter of 2025, Stonehill said in a statement. "This investment mirrors our sought-after strategy - a quality property with an experienced sponsor in a growing market," said Taylor Pike, senior vice president at Stonehill CRE. "Phoenix stands as a strong job growth market due to diverse employment opportunities. Single-family home development has not kept pace, and with rising mortgage rates, well-located multifamily projects will remain in high demand." This 6-acre site, adjacent to a retail center and within walking distance of the metro light rail, will provide studio, one-bedroom, and two-bedroom units, along with amenities such as a fitness center, clubhouse, co-working area, pool, and parking options, Stonehill said.

NOBLE INVESTMENT GROUP has announced leadership promotions across its investment, capital markets, finance, and asset management teams - reflecting the firm's continued commitment to the professional development and advancement of its talented and long-tenured team. According to a company statement, Dan Konzelmann is promoted to vice president and will be responsible for executing strategies across Noble's investment platforms. Emily Feeney has been promoted to senior director and will look after financing new asset acquisitions, managing capital market relationships and asset sales. Jeff Pennington is elevated as senior director and will be in charge for internal and external reporting, fund modeling, and valuations. Bo Zhang has been promoted to senior associate, and will be responsible for information, data, and analytics for our asset management team and investment management strategies, the statement added. "We are extremely proud of these Noble leaders and their well-deserved promotions," said Mit Shah, Noble CEO. "We look forward to their continued growth and contributions to the success of our organization as we expand and execute the depth and breadth of our investment strategies."

HILTON HAS LAUNCHED a new extended-stay brand, Project H3, designed to meet the needs of the rapidly expanding $300 billion workforce travel market, looking for apartment-style accommodations for 20 nights or more. Launching in the U.S. as Hilton navigates the final stages of the trademark process, this lower midscale, extended-stay brand is the newest addition to Hilton's portfolio, the company said in a statement. Hilton is engaged in more than 100 active development conversations with many owners expressing interest in multiple locations. According to the statement, the product provides a foundation for the long stay, allowing guests to make the most out of every day, and delivers an exciting investment option for developers looking to diversify their portfolio under the Hilton name. "Project H3 is perfectly positioned to serve the unique needs of the long-stay traveler, thanks to its innovative design, strong value proposition for our owners and of course, the hospitality our team members offer every day," said Chris Nassetta, Hilton president and CEO. "We aim to serve any guest, anywhere in the world, for any travel need they may have, and this new brand represents a greater opportunity for us to grow our portfolio while providing the reliable and friendly service our customers expect from Hilton." Hilton's in-house research shows long-stay travelers, including traveling nurses, military personnel, and those experiencing workforce relocations, place quality time and comfort above all else. In addition, those looking for a long stay will book an average of 20 or more nights and desire a reliable home base that allows them to maintain their routines while delivering simplicity, consistency and convenience.

PEACHTREE GROUP RECENTLY introduced new branding, logo and tagline, "Guided by Intuition, Grounded by Expertise." The branding update aims to project the company's integrated investment strategies and service platforms. This change consolidates the company's varied brand portfolio, renaming Stonehill as Peachtree Group Credit and Peachtree Hospitality Management as Peachtree Group Hospitality Management, the company said in a statement. "The new branding has given us a competitive edge in attracting top-tier talent, ensuring a consistent influx of the best minds and skills to navigate an ever-changing business landscape," said Greg Friedman, CEO and managing principal of Peachtree Group. "Moreover, our strategic branding approach, aimed at consolidating our diverse range of businesses, is poised to unleash even greater untapped potential within our investment platform. This platform, already proven in its value in the hospitality sector, has played a pivotal role in our expansion and diversification into other real estate sectors and ventures."

THE CITY OF Los Angeles is not doing enough to regulate short-term rental properties, according to AAHOA and a report from local advocacy group Better Neighbors LA. Both groups say the city should do more to enforce its existing 2019 ordinance on home sharing apps such as Airbnb and Vrbo. Los Angeles' ordinance requires short-term rentals to register and sets other regulations on home sharing apps. However, the Better Neighbors report found that the city's enforcement of the ordinance has been dropping since 2022, evidenced by a 54 percent decrease in warning letters, an 85 percent decrease in fines and a 25 percent increase in non-compliant listings. "Every year we put out an annual report that gives a snapshot of how enforcement is going in the city of Los Angeles, how many short-term rentals exist, and how that's changed from the prior year. This year, we've found that non-compliance is up," Allison Kriste, a representative of Better Neighbors Los Angeles, said in an interview with the Santa Monica Mirror newspaper. "We found a high rate of non-compliance across the boards in the city of Los Angeles. In addition, we've also found that enforcement activity is down. We're identifying more non-compliant listings, as compared to last year. The city is issuing fewer warning letters, they're issuing fewer fines. They're not doing a whole lot."

ROB PALLESCHI, G6 Hospitality CEO for five years, is stepping down to move to a new position. Julie Arrowsmith, Carrollton, Texas-based G6's president and chief financial officer, has been appointed interim CEO. Palleschi is transiting to the position of CEO of American Campus Communities, a student housing manager, owner and developer, according to G6, the parent company of the economy Motel 6 and Studio 6 brands. A former executive at Hilton Worldwide as well as CEO and president of the restaurant chain TGI Fridays Inc., Palleschi succeeded former G6 CEO Jim Amorosia in 2019. "It has been a great honor to be CEO of G6 for the last five years," said Mr. Palleschi. "I want to express my gratitude to our dedicated team members, talented management team and valued franchisees across the nation for their tremendous contributions to G6. With Julie's energy, commitment to G6's values and nearly three decades as part of the G6 team, I could not be more confident in the company's next chapter."

FLORIDA ATTORNEY GENERAL Ashley Moody is targeting fake postings offering vacation rental properties. The state's campaign against these specific scams plays into AAHOA's call for more short-term rental regulation, the association said. The scams involve fake postings offering vacation rental properties with requests for application fees or security deposits, according to Moody's office. Victims of the scam pay the deposit, only to find the listing has disappeared and so has the deposit money. The would-be vacationers often show up at the property and find that the actual owners have no record or intention of renting. "Florida is one of the most popular vacation destinations in the nation," Moody said. "Scammers will take advantage of this by creating fake vacation rental listings in hopes of stealing personal information and money. Whether you are traveling within the state or from out of state, make sure to take extra precautions when renting a vacation home to avoid being burned this summer vacation season."